Pamela Paul of the NYT Sunday Book Review wants to know why grown women don’t read science fiction:

What is it then that makes girls averse to science fiction? Could it be the pronounced boyness of the covers — the same signal that deters girls from switching to Superman after their Betty and Veronica days have passed? Science-fiction books, whether technologically elaborate, intergalactic stories by the likes of Arthur C. Clarke and Hal Clement or the so-called “soft” science fiction of Ray Bradbury and Philip K. Dick, often wear dark washes of black and navy blue with 3-D fonts and brutal images of fire and destruction.
Yet there isn’t anything inherently unfeminine about science fiction. Some might say the dystopic fantasy, apocalyptic tales and paranormal romance so popular with today’s teenage girls are actually couched “girl-friendly” variants of science fiction. Perhaps. But why should science fiction proper be any less welcoming to girls?