How Jennifer Love Hewitt Made The Web More Usable. “Back in the day, before they became known as the internet’s premiere usability gurus, 37Signals was just another web shop, putting up brochure-ware for McCompanies riding the bubble. It wasn’t until they hired Jennifer Love Hewitt that they really refocused and began creating the kind of productivity software that makes the lives of web consultants and small business owners easier.”